The idea of Whish came out of a wife's wish for smooth, bump-free legs. She was tired of drugstore products that only dried out her skin, without even giving her a close shave. She envied her husband's shave brush and cream, which always gave him the perfect shave, but wanted something tailored to a woman's needs. They went to work whipping up lotions, potions, creams, and oils until finally they developed the perfect shaving products to moisturize, exfoliate, and smooth the skin. Now your wish for smooth skin can come true.